Special Events Proposal-MARKETING Essay Example | Topics and Well Written Essays - 1000 words

Special Events Proposal-MARKETING - Essay Example It would be not possible for the majority of the wine drinkers to buy all the varieties of wine on their own and taste them. So, the Wine Tasting event like the one, that can be organized by Kudler Fine Foods will give them the opportunity to taste different wines. Also, there will be group of wine drinkers who want to enjoy drinking wine, in-group and not in isolation. These wine drinkers can also be enticed to try the new offerings from Kudler Fine Foods through the Wine Tasting event in a group mode with their friend and relatives. Through out the world, Wine Tasting events were considered an ideal opportunity for the friends and family members to get together. So, if the Kudler Fine Foods organizes this special promotion for its wines, it will bring out the wine drinkers, who drink alone, into the open and provide entertainment and enjoyment for them in the company of their friends and family members. The enjoyable atmosphere in the Wine Tasting events will make the drinkers or participants emotionally associate with the Kudler’s brand of wines even more. Also, if something good happens to the customer, while using the brand, the attachment to the brand will grow even more. So, in the Kudler organized Wine Tasting events, these two criteria can be fulfilled, making the promotions work very positively. That is, as mentioned above, the wine drinkers in the Wine Tasting events will have a very good time, enjoying different wines and spending quality time with their family and friends. So, in this setup, t he Kudler’s wine used by the prospective customers will strike a cord with the customers. The customer will start to buy and use the wines, whenever the same kind of enjoyable atmosphere is replicated in different surroundings as well. At the same time, the new types of wines offered in the Wine Tasting event will work in another positive way,

The Transformation of Tata Group to the Biggest Conglomerate in South Research Paper

The Transformation of Tata Group to the Biggest Conglomerate in South East Asia - Research Paper Example A change agent is an individual or group who undertakes the process of creating and managing change in an organization. Change agents can be internal, such as employees or managers or it can be people appointed to oversee the change process. In many large organisations and companies driven by innovation, both employees and managers are trained to build up the skills needed for managing the process of change (Tschirky, 2011). Change agents also can be external, such as consultants from outside the firm. The most important contributions that a change agent can make are by sustaining the firm’s present performance and assuring its future growth and performance. A change agent works by enabling employees and other staff members to work effectively according the plan implement and experience the change strategically. The change agent also aims to increase the ability and efficiency of people and resources to produce a change that is sustainable and growth-oriented. For an organisat ion to sustain and show continuous growth, the senior management must establish themselves as leaders and help in reinforcing and establishing the cultures of the company (Carson, 1999). Continuous monitoring and assessment from the senior leaders is very important for the steady growth of the company. The transformation of Tata Group can be greatly credited to the vision and execution of the chairman, which was extraordinary. He is credited for the excellent transformation because he could see his vision for the company and transform it into a reality. After he took over the Tata group, he started introducing strategic changes in the company. The first was by regulating a compulsory policy for retirement age. This step removed a large number of employees from top management. This was done to remove those departments and companies of the group which were not growing and making loss. By replacing these individuals, he cleared the entry for young and fresh talent which will bring new ideas to the company. In addition he also created a Group Executive Office whose members were representatives of the strategic group, on the boards of the Tata companies. The Tata Business Excellence Model (TBEM) was introduced as the Tata Group’s largest change initiative. Excellence Model of the Tata Business (TBEM) was maintained and implemented through specific procedures and quality services. Ratan Tata showed a democratic style of leadership that encouraged openness and creativity among groups. With this approach of leadership he induced openness and creativity among young members of the organisation. He also acted as a supportive leader by helping and encouraging these young professionals in their ideas and plans and implementing them wherever it fitted. Answer 2 Business Streamlining becomes very important during economic instability.

Marijuana Research Paper Example | Topics and Well Written Essays - 1000 words

Marijuana - Research Paper Example It contains delta-9-tetrahydrocannabinol (THC), a chemical that effects brain functioning. Marijuana statistics depict that the drug is highly abused in United States. Approximately 69 million people, above 12 years of age have used marijuana at least once. In 2006, according to the survey conducted by National Survey on Drug use and Health (NSDUH) it was the most common addictive drug in America. Around 14.8 million people widely used Marijuana as per the NSDUH survey. It is widely used by young adults in the age group ranging from 18 years to 25 years of age. The data emphasizes college students who at large fall under this category as reported by Centers for Disease Control. (CDH) This is most likely due to the low cost of the drug. The recent statistics illustrates that marijuana was accounted for 16 % of all admissions to health care facilities among which the ratio of males over female was higher (Fernandez & Allison, 2004). Even with such a high popularity, the rate of abuse of marijuana is decreasing. According to the Monitoring Future survey, the rate declined from 6.7% in 2006 to 5.7% in 2007 among eighth graders. Above all, around 74.3% eighth graders perceive the use of marijuana as detrimental for health. However, this drastic fall in the rate is probably due to other drugs that are also easily obtainable. Anyways the hallmark of this decline is that people are abandoning its usage but they might suffer withdrawal symptoms. Comparatively, marijuana has mild withdrawal symptoms than any other drug. The most common symptom is craving for the drug. It is reported that around 75.7% people abstaining from marijuana desperately craved for it. Mood swings are followed by craving. It is estimated that around 50.5% people trying to quit marijuana went through mood swings, petulancy or anxiety while other suffered from restlessness, aggression, nervousness and a lack of concentration. Insomnia

Wal Mart Corporation Case Study Example | Topics and Well Written Essays - 500 words

Wal Mart Corporation - Case Study Example The first Wal-Mart store was opened in 1962, known as the Wal-Mart Discount City. Within five years twenty four more outlets were opened in the state of Arkansas touching $12.6 million in turnover. The company forayed outside the state of Arkansas for the first time in 1968 with the launch of its stores in Sikeston, Missouri and Clairemore in Oklahoma. By 1975, the company had established it's presence in most part of country, with 125 stores across different states, with a sales turnover of $340.3 million and 7500 employees. 1(Wikipedia) The company is now one of the world's top retailers. Mainly driving its growth were its diversification strategies(Wal-Mart Super centers and Neighborhood Markets),international operations and membership warehouse clubs(Sam's Club).As of June 30th 2007,the Company had a network of 1,039 Wal-Mart discount stores,2,337 Supercentres,585 Sam's Clubs and 121 Neighborhood Markets in the United States-a total of 4,082 outlets. The Company's global operations include-15 units in Argentinia,298 units in Brazil,290 units in Canada, a presence of 83 Wal-Mart units and101 Trust-Mart units in China.

Cloning Essay Example | Topics and Well Written Essays - 1000 words

Cloning - Essay Example By discussing these to the full extent, we will be able to come to a more conclusive and knowledgeable objective on this subject of interest. The aim of this paper is to discuss of this, as well as the other key factors in regards to this issue. This is what will be dissertated in the following. The term cloning is literally referred to as "using specialized DNA technology to produce multiple, exact copies of a single gene or other segment of DNA to obtain enough material for further study." ("CDC", 2006). The process itself is actually referred to as cloning DNA, and the resulting cloned (or copied) collections of DNA molecules are called clone libraries. In more simple terms, cloning is the process of creating an identical copy of something original. In the cloning of a gene, there must be extraction from one gene from an organism and insert that into another organism, where it can then be used and studied. There is also a related technique to this which is called subcloning, which refers to the transferring of a gene from one plasmid into another, again for further study. Cloning is the process of making a genetically identical organism through nonsexual means. Although the idea of cloning may seem rather revolutionary to some, it has in fact been around for some while. It has been used for many years to produce plants (in fact even growing a plant from a cutting is a type of cloning). The terms 'recombinant DNA technology', 'DNA cloning', 'molecular cloning', or 'gene cloning' all refer to the same process: the transfer of a DNA fragment on interest from one organism to a self-replicating genetic element such as a bacterial plasmid. "This technology has been around since the 1970s, and it has become a common practice in molecular biology labs today." (Cloning Fact Sheet, 2006). When the media report on cloning in the news, they are usually only talking about one type of cloning, which is called reproductive cloning. However, there are many different forms of cloning, including human cloning, animal cloning, and cellular cloning. As for reproductive cloning, it is a technology which is used to generate an animal that has the same DNA as another currently or previously existing animal. The majority of reproductive cloning has so far been tried and tested on animals, with the modern cloning techniques involving nuclear transfers being successfully performed on several species. These land mark experiments in chronological order are: Tadpole (1952) Carp (1963) Sheep (1986) Rhesus monkey: Tetra (female, January 2000) Cattle: Alpha and Beta (males, 2001) and (2005) Brazil Cat: Copycat "CC" (female, late 2001), Little Nicky (2004) was the first cat cloned for commercial reasons Mule: Idaho Gem (2003) Horse: Prometea (2003) Human (2005) Dog: Snuppy (2005) The recent success in cloning animals has sparked fierce debates among scientists, politicians and the general public about the use and morality of cloning plants, animals and possibly humans. Although some argue that cloning can be used for many positive reasons, such as to preserve and increase the number of various endangered species, others are outraged at the 'misuse and mistreatment of science'. Currently the most successful cloning technique is that of the somatic cell nuclear transfer. This is the same cloning technique which allowed Dolly the sheep to be cloned, is also the same technique used by ACT - the first company to

The kite Runner Essay Example for Free

The kite Runner Essay The Kite Runner, by Khaled Hosseini is a book many readers might appreciate. The book inflicts turmoil of emotions and leave readers in shock. The Kite Runner illustrates a heartbreaking friendship and other relationships that make the story come alive. Readers will appreciate the love, friendship and redemption. The characters are Amir, Hassan, Baba, Ali, Sohrab and Assef. Amir is selfish, Hassan is loyal, Baba is brave, Ali is dutiful, and Assef is cruel. Amir is the protagonist of the book, Hassan is a servant in Amir’s house. Hassan is loyal to Amir and Ali is another servant to Amir and Baba (Amir’s dad). The reader gets a feel for the relationship between Amir and Hassan on page 34. â€Å"Then he (Ali) would remind us that there was a brotherhood between people who had fed from the same breast, a kinship that not even time could break. Hassan and I fed from the same breasts. We took our first steps on the same lawn in the same yard. And, under the same roof, we spoke our first words. Mine was Baba. His was Amir. My name. The story is set in 1975 through 2001, Afghanistan and United States, specifically in Kabul and California. The significance of the Kabul, Afghanistan setting is that it’s when the Afghanistan monarchy is overthrown, through the Soviet military intervention and the rise of the Taliban regime. The significance of the setting’s shift from Kabul, Afghanistan to California, United States is that because the Soviet military intervenes in Afghanistan, Amir and Baba escape to Peshawar, Pakistan, and then to Fremont, California, where they settle in a run-down apartment Amir faces certain forces and pressures. Amir is having a self vs.self-problem, he has to decide whether to go back to Kabul in order to get Sohrab (Hassan’s son) from an orphanage or leave him there. He meets these forces and pressures by deciding to go back to Kabul and save Sohrab from the dangerous city. You can see this early in the story on page 300. The tension rises when Amir makes it to Kabul. Amir notices that their signs of war and destroyed villages. This might leave a reader feeling worried because readers might think that Amir will back down and not save Sohrab or that Amir will get hurt. The story climaxes when Amir goes to the orphanage, and finds out that Sohrab isn’t there but was taken by a Taliban official. When Amir finds Sohrab, he finds out that Assef a childhood bully and who raped Hassan, has Sohrab in his house. Amir has to fight Assef, but Sohrab ends up saving Amir and himself by throwing a rock in Assefs eye with a slingshot. â€Å"Dont hurt him anymore. â€Å"Put it down. Please. Put it down! Put it down! Assef let go of my throat. Lunged at Sohrab. The slingshot made a thwit sound when Sohrab released the cup. Then Assef was screaming. He put his hand where his left eye had been just a moment ago. † The falling action ultimately resolves the conflict. Amir finally takes Sohrab to the United states, where Amir raises Sohrab as his child. It’s a self vs. self-type of conflict that’s driving this story. Amir in the beginning is a selfless person and does things he regrets such as not saving Hassan from being raped and having Hassan having to leave his home. But by saving Sohrab, Hassan’s son and raising him, Amir finds a way to redeem himself.

How dependent are Americans on foreign oil Essay Example for Free

How dependent are Americans on foreign oil Essay 1.0 Introduction â€Å"We have a serious problem. America is addicted to oil.† George Bush made this assertion in his 2006 State of the Union address. By 2025 the United States will increase its daily consumption of oil to 28.3 million barrels per day. These estimates by the Energy Information Administration (EIA) show that by then, the US will depend on foreign countries for 70% of its oil needs. The United States of America (USA) depends on foreign nations for 66% of the oil it consumes. According to the EIA, currently the US consumes almost 21 million barrels of oil a day. Unfortunately, this amount of oil is not produced locally so the US has to depend on foreign nations for its consumption of oil. The dependence on oil by the US has a number of effects which include: impact on the nation’s economy; determines US foreign policy; shapes national security; and influences the relationship between the US and other nations (Ebe 2). The aforementioned effect which dependence on foreign oil has caused creates problems for the US. One of the major problems is the fact that the US is dependent on other nations for its energy supplies. Since the US is dependent on these nations for oil, the events in these oil producing nations determine to a large extent, what happens in the US. There is need for the US to resolve this energy situation, because dependence on other nations for oil rids the US of its sovereignty as an independent nation. 1.1 Statement of problem Oil is a very useful resource as it used by many industries. Many industrialized nations of the world, like the US, need large amounts of oil to keep their economies going. Over time, the US has become dependent on foreign nations for its oil needs- while local oil production has plummeted, demand is on the rise. Since the US is so dependent on foreign oil, what are the implications of this dependence? 1.2 Dependence on foreign oil: an effects analysis The dependence on foreign oil by the US has a lot of implications. The effect of this situation makes an impact on the economy, foreign policy, national security and international relations. These four perspectives are explored in further detail below. Effects on the US economy. Dependence on foreign oil supplies has had a profound effect on the US economy. One major evidence of this fact is the constant fluctuation of prices of gas due to changes in prices of oil. In other words, once the price of oil changes, then the price of gas in the US shifts accordingly. This has a profound effect on companies and other businesses that use gas. In the past year, oil prices have soared due to a number of factors in the world. Once these prices climb, it means that the consumer in the US has to pay more for goods and services that are related in one way or other to oil. Changes in the prices of oil in the world create shocks which are felt when prices of goods and services increase. However, the US economy would not have had to deal with these shocks if there wasn’t a high dependence on foreign oil. Furthermore, the constant increase in the price of crude oil in global markets leads to the transfer of huge amounts of money to other cou ntries in foreign trade. US foreign policy. Concerns about US dependence on oil have had an influence on its foreign policy. Various governments are aware of US dependence on foreign oil and have taken moves to protect the integrity of the US. Most people around the world believe that the US meddles in the affairs of other countries especially those in the Middle East because of the oil reserves in these places. If there is instability in the Middle East, it will drastically affect the supply of oil to the US. Thus, in order to protect it’s and ensure the constant flow of foreign oil (upon which the US is dependent), the US government takes measures to ensure peace and rule of law in these places. Haley (9-10) echoes the voice of critics who contend that the U is keen on maintaining stability in the Middle East because of the implication which crisis will cause the US since it relies so heavily on foreign oil. This is evident in the Gulf war and the recent invasion of Iraq. These actions by the US hav e created hatred in the hearts of people in the Middle East towards the US. Impact on national security. The dependence on foreign oil by the US has an impact on its national security as well. It can be argued that the dependence on foreign oil by the US has led it get involved in the affairs of other nations of the world. For example, the Middle East is a region which the US does not ignore and it is in this region that the largest reserves of crude oil abound. The US cannot afford to ignore this region because it needs the oil that is produced from these areas. Sadly, many of these countries are places where there is a lot of unrest and oppressive governments and the US gets a share of violent attacks because it relates with these nations. This situation has brewed hatred in the hearts of many and motivated attacks against the US both home and abroad. With the terror attacks on September 11 2001, the US is aware of the threat to national security and the lives of its citizens at home and abroad. Terrorist groups are aware that oil is the centre of the US e conomy and when they target this sector, they will inadvertently cripple the US economy and bring it to her knees. Relations with other nations. The relationship between the US and other nations is also affected to some extent by the dependence on foreign oil by the US. Apart from the US, other countries in the world have vested interests in oil because they too depend to a large extent on oil. With the collapse of the Soviet Union and other â€Å"iron curtain† countries, China has risen as an industrial giant. These industries are largely fuelled by oil and in order to achieve its aim and remain in the lead, China has improved relations with many oil producing countries and opposes restrictions imposed on these places by the US at the United Nations general assembly. These relationships between the US and other nations are founded upon dependence on oil. The dependence on foreign oil by the US has led to complex relationships between the US and other nations. At close observation, the root cause of these relationships is often not noticeable, but exploring deeper brings out the dependence on oil by the US. On the other hand it is important to look at this issue in another perspective. Most of the countries which produce oil are undemocratic. Infact, some of them have oppressive rulers and since the US depends on foreign oil, these governments become prominent. The fact that they are producers of oil propels them to lime light because the US needs this foreign oil so badly. 1.3 Relevant statistics Certain statistics are important in order to understand the dependence on foreign oil by the US. There was a time in the past when the US was the world’s largest producer of crude oil. But all that has changed now. According to the EIA, Saudi Arabia is the world’s largest exporter of crude oil and will remain so for a while because it holds 24% of the worlds oil reserves. Conversely, the Middle East holds 66% of the world’s oil reserve and supplies 30% of oil in the world. The dependence on foreign oil by the US has been worrisome to past administrations. According to Randall, President Richard Nixon established â€Å"Project Independence† to stop America’s dependence on foreign nations for oil. Furthermore, President Gerald Ford approved the regulation of petroleum prices, established the Strategic Petroleum Reserve and signed the Energy Policy and Conservation Act. On his part, President Jimmy Carter signed the national Energy Act to encourage the development of local sources of energy. 1.4 Probable solutions There is growing need to decrease America’s dependence on foreign oil due to the many problems which the phenomenon poses. It is imperative to develop alternate sources of energy in the US so that dependence on oil can gradually be lifted. Dependence on foreign oil may not be lifted totally but a gradual lifting of this dependence is important. Apart from oil, there are alternate sources of energy which should be explored in the US with the backing of the government and private sector so that these initiatives can be widely adopted. In the first place transportation is a major consumer of gasoline, so cars should be made to run on other sources of power such as electricity which is cleaner and will lower carbon emissions in to the atmosphere. Apart from electricity, wind energy too can be harnessed to power industries. Furthermore, dams built on rivers can generate vast amounts of electricity. Biological fuels too are important and these too need to be developed and used to lessen America’s dependence on oil. The current economic crisis in the world is an indicator to many people to cut costs. However, with the rising cost of crude oil, cost cutting will mean learning to do without crude oil and using other alternate sources of energy. Most of the alternate source of energy mentioned here are not harmful to the environment and the other benefit about them is that they are renewable as well. It does not matter how vast a country’s oil reserves are. There will come a time when these reserves will deplete. If the US continues to depend on foreign oil, what will be done when these countries no longer have oil to sell? The situation is best imagined. 1.5 Conclusion Obviously, the US needs to look else where to satisfy her energy needs. The switch from oil to alternative sources of energy may take a while but the journey of a thousand miles begins with a step. This switch has become all the more important considering the amount of hatred which is shown to everything American, especially by terrorists from the Middle East. Much of the world knows that the US economy is affected by oil supplies- cripple this and you bring the world greatest nation to its knees.

Analysis of the Chocolate Industry in India

Analysis of the Chocolate Industry in India Project Objective This project aims at understanding the overall Chocolate Industry in India, the product portfolios of different players in the market, various factors affecting the growth and success of chocolate industry in India, the challenges and opportunities which the market offers and the changing trends in the Indian Chocolate Industry. The project also covers a brief study of Cadburys India with reference to above points. An Overview of Chocolate Industry in India The chocolate industry in India as it stands today is dominated by two companies, both multinationals. The market leader is Cadbury with a lions share of 70 percent. The companys brands (Five Star, Gems, Eclairs, Perk, Dairy Milk) are leaders their segments. Till the early 90s, Cadbury had a market share of over 80 percent, but its party was spoiled when Nestle appeared on the scene. The latter has introduced its international brands in the country (Kit Kat, Lions), and now commands approximately 15 percent market share. The Gujarat Co-operative Milk Marketing Federation (GCMMF) and Central Arecanut and Cocoa Manufactures and Processors Co-operative (CAMPCO) are the other companies operating in this segment. Competition in the segment will get keener as overseas chocolate giants Hersheys and Mars consolidate to grab a bite of the Indian chocolate pie. Per Capita Chocolate Consumption (in lb) of first 15 countries of the world Rank Countries Per Capita Consumption (in lb) Switzerland 22.36 Austria 20.13 Ireland 19.47 Germany 18.04 Norway 17.93 Denmark 17.66 United Kingdom 17.49 Belgium 13.16 Australia 12.99 Sweden 12.90 United States 11.64 France 11.38 Netherlands 10.56 Finland 10.45 Italy 6.13 INDIA, stands nowhere even near to these countries when compared in terms of Per Capita Chocolate Consumption. The Indian chocolate industry is extremely fragmented with a range of products catering to a variety of consumers. We have the bars/slabs, jellies, lollipops, toffees and sugar candies. Given Indias mammoth population, it comes as a surprise that per capita chocolate consumption in the country is dismally low a mere 20 gms per Indian. Compare this to over 7 kgs in most developed nations. However, Indians swallowed 22,000 tonnes of chocolate last year and consumption is growing at 10-12 percent annually. The market size of chocolates was estimated to be around 16,000 tonnes, valued around Rs. 4.16 billion in 1998. Volume growth which was over 20% pa in the 3 years preceding 1998, slowed down thereafter. Both chocolate and sugar confectioneries have abysmally low penetration levels, in fact, even lower than biscuits, which reach 56 per cent of the households. Market growth in the chocolate segment has hovered between 10 to 20%. In the last five years, the category has grown by 14-15% on an average and will expect it to continue growing at a similar rate in the next five years. The market presently has close to 60mn consumers and they are mainly located in the urban areas. Growth will mainly come through an increase in penetration as income levels improve. However, almost all of this consumption is in the cities, and rural India is nearly chocolate-free. But the fact is that three quarters of Indians live in Rural Areas. Average summertime temperatures reach 43 degrees Celsius in India. Chocolate melts at body temperature of 36 degrees. Per capita consumption of chocolates in India is minuscule at 20gms in India as compared to around 5-8 kgs and 8-10 kgs respectively in most European countries. Awareness about chocolates is very high in urban areas at over 95%. Growth of other lifestyle foods such as malted beverages and milk food have actually declined by 3.7 per cent and 11.7 per cent, however the CHOCOLATES continue to grow at the rate of 12.6%. Low priced unit packs, increased distribution reach and new product launches can be said to have fuelled this growth. The launch of lower-priced, smaller bars of chocolate in the last two years and positioning of chocolate as a substitute to traditional sweets during festivals, have boosted consumption. This is also because chocolate, which was considered to be an elitist food, has caught the fancy of buyers looking for a lifestyle item at affordable cost. Till recently, chocolate consumption had been restricted by low purchasing power in the market. Chocolates and other cocoa-based snack foods were looked upon as food suitable only for the well-off. After economic liberalization in 1991, major changes have occurred in food habits, partly on account of rise in gross domestic product (GDP) growth and higher purchasing power in the hands of the middle-class representing a third of the total population. Availability of chocolate products has also exploded. A study had projected that sales of the Indian chocolate industry would rise from $125/$130 million in 1998 to $175/$180 million by the year 2000 and to $450 million by the year 2005 which ACTUALLY happened irrespective of various negative factors. Per capita chocolate consumption continues to be low at about 200g per person, being mainly consumed in urban areas. In the middle and higher income groups, 70 per cent of children, 43 per cent of young adults and 16 per cent of adults consume chocolate. AC Nielsen ORG Marg report estimates the Indian Chocolate Industry worth at Rs 2,000-crore (Rs 20 billion) Types of Chocolates Depending on what is added to (or removed from) the chocolate liquor, different flavors and varieties of chocolate are produced. Each has a different chemical make-up, the differences are not solely in the taste. 1. Unsweetened or Baking chocolate is simply cooled, hardened chocolate liquor. It is used primarily as an ingredient in recipes, or as a garnish. 2. Semi-sweet chocolate is also used primarily in recipes. It has extra cocoa butter and sugar added. Sweet cooking chocolate is basically the same, with more sugar for taste. 3. Milk chocolate is chocolate liquor with extra cocoa butter, sugar, milk and vanilla added. This is the most popular form for chocolate. It is primarily an eating chocolate. Cocoa is chocolate liquor with much of the cocoa butter removed, creating a fine powder. It can pick up moisture and odors from other products, so you should keep cocoa in a cool, dry place, tightly covered. There are several kinds of cocoa Low-fat cocoa has the most fat removed. It typically has less than ten percent cocoa butter remaining. Medium-fat cocoa has anywhere from ten to twenty-two percent cocoa butter in it. Drinking or Breakfast cocoa has over twenty-two percent left in it. This is the cocoa used in chocolate milk powders like Nestles Quik. Dutch process cocoa is cocoa which has been specially processed to neutralize the natural acids in the chocolate. It is slightly darker and has a much different taste than regular cocoa. Decorators chocolate or confectioners chocolate isnt really chocolate at all, but a sort of chocolate flavored candy used for things such as covering strawberries. It was created to melt easily and harden quickly, but it isnt chocolate. Categories of Chocolates Commercial Chocolates are available in the following forms: Bars or Moulded Chocolates Counts Panned Chocolates (Gems) Éclairs Assorted Chocolates Bars or moulded chocolates (like Dairy Milk, Truffle, Amul Milk Chocolate, Nestle Premium, and Nestle Milky Bar) comprise the largest segment, accounting for 37% of the total chocolate market in volume terms. Wafer chocolates such as Kit-Kat and Perk also belong to this segment. Panned chocolates accounts for 10% of the total chocolate market. Wafer chocolates such as Kit-Kat and Perk also belong to this segment. .. Form of Consumption Pure Chocolates Toffees Cakes Pastries Malted Beverages Wafer Biscuits Baked Biscuits Chocolate Desserts Chocolate Manufacturing Process Workers cut the fruit of the cacao tree, or pods open and scoop out the beans. These beans are allowed to ferment and then dry. Then they are cleaned, roasted and hulled. Once the shells have been removed they are called nibs. Nibs are blended much like coffee beans, to produce different colors and flavors. Then they are ground up and the cocoa butter is released. The heat from the grinding process causes this mixture of cocoa butter and finely ground nibs to melt and form a freeflowing substance known as chocolate liquor. From there, different varieties of chocolate are produced. What is conching? Raw unprocessed chocolate is gritty, grainy and really not suitable for eating. Swiss chocolate manufacturer Rudolph Lindt discovered a process of rolling and kneading chocolate that gives it the smoother and richer quality that eating chocolate is known for today. The name conching comes from the shell-like shape of the rollers used. The longer chocolate is conched, the more luxurious it will feel on your tongue. Market Size (by value by volume) The Indian chocolate market is valued at Rs. 650 crores (i.e. Rs. 6.50 billion) a year. The Indian chocolate bazaar is estimated to be in the region of 22,000-24,000 tonnes per annum, and is valued in excess of US$ 80 million. Chocolate penetration in the country is a little over 4 percent, with Indias metros proving to be the big draw clocking penetration in excess of 15 percent. Next, comes the relatively smaller cities/towns where consumption lags at about 8 percent. Chocolates are a luxury in the rural segment, which explains the mere 2 percent penetration in villages. The market presently has close to 60mn consumers and they are mainly located in the urban areas. Major Players their Market Share The major players in the Indian Chocolate Industry are: Cadburys India Limited Nestle India The Gujarat Co-operative Milk Marketing Federation (GCMMF) AMUL Cocoa Manufactures and Processors Co-operative (CAMPCO) Cadburys India Limited A Study CADBURYS INTERNATIONAL Cadbury is a very old trusted name. It all started in Birmingham in England when John Cadbury started his family grocery shop with side business of cocoa and chocolate products in around 1824. His two sons, Richard and George, expanded their family business of cocoa and chocolate. Bournville, a town near Birmingham, was build by them as a part of expansion of their business. Cadbury family is also known for their contribution in social reforms and considered as liberals. This family was in the forefront of adult education movement in England. CADBURYS INDIA LIMITED Cadbury was originally incorporated as a wholly owned subsidiary of Cadbury Schweppes Overseas Ltd (CSOL) in 1948. The companys original name was Cadbury Fry (India) Ltd. In 1978, CSOL diluted its equity stake to 40% to comply with FERA guidelines. In 1982, the name was changed to Hindustan Cocoa Products. CSOLs shareholding was increased to 51% in Jan 83 through a preferential rights issue of Rs700mm. The current name was restored in Dec 89. In 2001, Cadbury Schweppes made an open offer to acquire the 49% public holding in the company. The parent holds over 90% of the equity capital after the first open offer. A second open offer has been made to buyback the balance shareholding, after which the company would operate as a 100% subsidiary of Cadbury Schweppes Plc Ever since the Cadbury is in India in 1947, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. The company today employs nearly 2000 people across India. Its one of the oldest and strongest players in the Indian confectionary industry with an estimated 68 per cent value share and 62 per cent volume share of the total chocolate market. It has exhibited continuously strong revenue growth of 34 per cent and net profit growth of 24 per cent throughout the 1990s. Cadbury is known for its exceptional capabilities in product innovation, distribution and marketing. With brands like Dairy Milk, Gems, 5 Star, Bournvita, Perk, Celebrations, Bytes, Chocki, Delite and Temptations, there is a Cadbury offering to suit all occasions and moods. Today, the company reaches millions of loyal customers through a distribution network of 5.5 lakhs outlets across the country and this number is increasing everyday. OBJECTIVES AND VALUES Our objective is to Grow shareholder valueover the long term Cadbury in every pocket Our marketing strategy is aimed at achieving this vision by growing the market, by appropriate pricing strategy that will create a mass market and to have offerings in every category to widen the market Our Managing For Value Process incorporates Setting stretched financial objectives. Adopting Value Based Management for major strategic and operational decisions and business systems. Creating an outstanding leadership capability within our management. Sharpening our company culture to reflect accountability, aggressiveness and adaptability. Aligning our management rewards structure with the interests of our shareowners. VISION Life Full Of Cadbury Cadbury is an organisation which impacts and interacts with the consumers. Cadbury is present in most happy occasions in the life of our consumer. Our brands excite our consumer. Cadbury is an expression of a consumers life. Cadbury Full Of Life Cadbury as a company is vibrant. Cadbury ia a fun and energising workplace. Cadbury is robust and alive. Business Cadbury dominates the Indian chocolate market with above 65 70 % market share. Besides, it has a 4% market share in the organized sugar confectionery market and a 15% market share in milk/ malted foods segment. Cadburys Indian operations are not just the largest in Asia but also the cheapest. In India, Cadbury has the largest market share anywhere in the world and has been the fastest growing FMCG Company in the last three years with a compound annual growth rate of 12.5 per cent. Plant locations Cadburys manufacturing operations started in Mumbai in 1946, which was subsequently transferred to Thane. In 1964, Induri Farm at Talegaon, near Pune was set up with a view to promote modern methods as well as improve milk yield. In 1981-82, a new chocolate manufacturing unit was set up at the same location in Talegaon. The company, way back in 1964, pioneered cocoa farming in India to reduce dependence on imported cocoa beans. The parent company provided cocoa seeds and clonal materials free of cost for the first 8 years of operations. Cocoa farming is done in Karnataka, Kerala and Tamil Nadu. In 1977, the company also took steps to promote higher production of milk by setting up a subsidiary Induri Farms Ltd near Pune. In 1989, the company set up a new plant at Malanpur, MP, to derive benefits available to the backward area. In 1995, Cadbury expanded Malanpur plant in a major way. The Malanpur plant has modernized facilities for Gems, Eclairs, Perk etc. Cadbury also operates third party operations at Phalton, Warana and Nashik in Maharashtra. These factories churn out close to 8,000 tonnes of chocolate annually. Cadburys Dairy Milk (CDM): Cadburys Dairy Milk is the flagship brand of Cadburys not only in India but world wide. CDM is the single largest selling unit in India. It has annual sales to the tune of Rs 200 crore. CDM not only accounts for 30 per cent of the total chocolate market in value, but commands nearly 26 per cent in volume terms and close to 30 per cent of Cadburys annual turnover. Moving from a predominantly adult positioning in the days of the legendary dancing girl ad, to the teens and the tweens, when the Cyrus Broacha ads hit the airwaves, CDM has made a long sweet journey. In spite of the new categories being explored by Cadbury, its star brand remains Cadbury Dairy Milk (CDM) which continues to corner almost 30 per cent of the chocolate market. Cadburys Temptation: Cadburys Temptation is premium chocolate brand aimed for high value consumption. Various variants available are Almond, Rum, Cashew Orange. Cadburys temptation is priced at Rs. 40 Cadburys Celebration Cadbury India launched its premium Celebrations range, which contains traditional Indian dry fruits wrapped in Dairy Milk chocolate. This gifting option combines the pleasure of giving away dry fruits which Indians traditionally consider a premium, healthy gift with chocolate. Cadbury now has 90 per cent market share in this profitable segment. PRODUCT REVAMPING INNOVATIONS Cadburys chocolate brands registered double-digit growth in 2002, touching an astounding 19 per cent in the second half of that calendar year. Getting the power brands right was the first priority, so genuine re-launches of the products were made. However, the growth rate was declining after that. The growth went down from 19 per cent in 1999 to 12 per cent in 2000 to single-digits, with seven per cent in 2001. If it staged a smart recovery to nearly 10 per cent in 2002, it was largely on the back of Chocki and the revamped power brands. PRODUCT INNOVATIONS: 5 STAR: Consumer feedback suggested that the old 5 Star was too chewy, and people complained of it sticking to their teeth. It was made softer and melted easily in the mouth introduced as 5 Star Crunchy PERK: Perk was made much lighter and the size of the bar increased to match Nestles Munch. Perk had been under fire from Nestles deadly duo of KitKat and Munch, but after the relaunch, its marketshare is two per cent more than KitKats. And, the five-year-old brand is now almost as big as the decades-old 5 Star in size, both in the region of Rs 50-55 crore. HEROES: Packaging innovation has played a vital role in revamping of various Cadburys brands. Heroes brand is simply a multi-pack with miniatures of all its most popular brands in a single outer case. NEW PRODUCT LAUNCHES Rich Dry Fruit Collection For Gifting Festive Season Cadbury Celebrations Rich Dry Fruit Collection a range of premium chocolate gift boxes. Available in attractive packs, the Collection caters to a premium gifting consumer and is an ideal festive gift. It is a unique combination of the best Cadbury chocolate and premium dry fruits and comes in four different formats each of which is a mix of select premium dry fruits enrobed in rich Cadbury Dairy Milk chocolate. Cadburys Creative Launch A new after dinner segment Cadbury Desserts for sweet moments after dinner Khaane Ke baad Kuch Meetha Ho Jaye. Rs. 20/- per packet of 44 gms Cadbury Dairy Milk (CDM) Desserts with rich indulgent crà ¨me center, in exotic traditional flavors of Tiramisu and Kalakand. CDM Desserts offer the perfect rounding off taste, after meal that adds special Meetha moments to the family. The rich tastes of CDM combined with the unique crà ¨me center in exotic flavors provide a special chocolate experience. CDM Desserts add delight to the after-meal moments, especially with the consumers whose current choice of sweets range from home made delicacies to fruits to meethai. PRICING After the roaring success of Nestles Munch and Chocostick, Cadburys empire struck back hard. The Rs 5 price point accounts for more than half of all chocolate sales. Nestle had seized the initiative at this price point, with its launch of Munch, now a roaring success (and the largest selling product at that price point). Today, Cadbury has four products at this price point: CDM, Perk, 5 star and Gems and the five-rupee CDM bar is its single largest-selling SKU. This is a potent price point in India, because the average purchasing power is abysmally low, is what industry analyst have to say. Nestle kicked off one of the biggest success the liquid chocolate category with its brand Chocostick priced at Rs.2 three months ahead of competition. Cadbury did react with Chocki, priced at Rs 2, expanding the concept of sachetisation to new frontiers. Chocki has been the single biggest growth driver for Cadbury as well as the entire chocolate category. The novelty of the format endeared itself to the existing customer. In less than one year, it constituted nearly 10 per cent of the total chocolate market, split equally between Cadbury and Nestle. Volume led growth strategy Cadbury has followed a well-planned strategy of fuelling volume growth by introducing smaller unit packs at lower price points. Simultaneously, the company seems to have astutely juggled with the larger pack sizes and raised prices to a degree higher than what appears at face. The strategy has driven volumes in the last two years and we expect the volume growth to continue in the next two years. PRICE WOES Chocki, selling at a potent price point of Rs 2, was ideal for smaller towns, especially since it did not need refrigeration. But Chocki started to cannibalise other higher-priced chocolates in larger markets. The students of Bombay Scottish (an upmarket school in Mumbai) are not supposed to eat Chocki, they should not have even heard of the product. Distribution Chocolate needs to be distributed directly, unlike other FMCG products like soaps and detergents, which can be sold through a wholesale network. 90% of chocolate products are sold directly to retailers. Distribution, in the case of chocolates, is a major deterrent to new entrants as the product has to be kept cool in summer and also has to be adapted to suit local tropical conditions. Cadburys distribution network used to encompasses 2100 distributors and 450,000 retailers. The company has a total consumer base of over 65 million. Besides use of IT to improve distribution logistics, Cadbury is also attempting to improve distribution quality. To address the issues of product stability, it has installed VISI coolers at several outlets. This helps in maintaining consumption in summer, when sales usually dip due to the fact that the heat affects product quality and thereby offtake. To avoid cannibalization of its higher priced products from lower priced ones, Cadbury is setting up two separate distribution channels one for CORE business other for MASS markets, with different stockists, wholesalers and retailers. One set will be dedicated to Cadburys high-end products and traditional chocolates. The other will cater to the mass market brands namely Chocki, Halls, Eclairs et al all products priced below Rs 3. But today, Cadburys distribution network reaches out to six lakh outlets each for its chocolate confectionery brands (i.e. total reaching12 lakh outlets). Promotion Typically it is said that chocolates are being eaten when everyone is happy. And this is something advertising has always portrayed. But it is found chocolates are eaten under diverse conditions and moods when people are anxious, when they are sad, when happy a whole range of emotions. Condensing these views thoughts, it can be said chocolate is a true soul mate. Someone who is with you through the ups and downs of life, helping you bounce back. And thats what Cadburys Dairy Milk (CDM) positioned itself as a special friend. % Share of various Brands Ad spending of Cadbury Here, the 6 Cadbury brands shown in the graph comprise 85% of the advertising pie, whereas, rest of the 9 brands advertised by Cadbury comprise 15% of the advertising. Cadbury Dairy Milk Chocolate is the most advertised brand (with 22%). RE-INVENTING CABDURY Kya Swad Hai Zindagi Mein redefined the way Indians looked at Cadbury Chocolates. (The commercial showed a beautiful young lady overcoming all obstacles on the cricket ground, crossing boundary, watchman, securities and embracing her lover who won the game by hitting a six). This theme introduced in around mid 90s bought instant growth to Cadburys Dairy Milk. The Ad campaign ran successful for about four years and immersed deeper inside hearts of Indians. In March 2002, Cadbury launched its next advertisement campaign for its flagship chocolate brand, Cadburys Dairy Milk (CDM). The campaign featured a television (TV) commercial that was significantly different from the companys earlier commercials for the brand. It featured Cyrus Broacha interviewing college students and asking why they liked to eat CDM. This was followed by college students singing their excuses for eating CDM. Just as the commercial seems all set to end with the students and Cyrus singing the famous CDM theme, Khane Walon Ko Khane Ka Bahaana Chaahiye (those who want to eat, will find excuses), a student comes up and questions Cyrus, The advertisement aimed at conveying the idea that no specific occasion is required for consuming CDM. This was a significant departure from CILs strategy of appealing to adults in India, who sought a rational justification for indulging in chocolate consumption. Cadbury roped in Preity Zinta for its PERK brand. Preity Zintas angelic dim ples laid the foundation for what would become the Indian teenagers favorite snack. After this campaign, PERKS sale surged Cadburys advertising has, over the past few years, aptly reflected Indias passion for chocolates. Cadbury And The Worm Controversy The discovery of worms in some samples of Cadburys Chocolate in early October 2003 created one of the biggest controversies in India against a Multi National reputed for being a benchmark of QUALITY. The controversy created an deep adverse impact on the company with their sales not only drastically dipping down, but at the same time allowing the competitors to establish their foothold and taking maximum advantage of Cadburys misfortune. The controversy, and the adverse publicity received in several countries, set back its plan of outsourcing model which would have resulted in significant revenue generation, several months back. The worms controversy came at the worst time.the next few months were the peak season of Diwali, Eid Christmas. Cadbury sells almost 1,000 tonnes of chocolates during Diwali. In that year, the sales during festival season dropped by 30 per cent. The company saw its value share melt from 73 per cent in October 2003 to 69.4 per cent in January 2004. In May, however, it inched up to 71 per cent. CDM sales volumes declined from 68 per cent in October 03 to 64 per cent in January 2004 Clearly, the worm controversy took a toll on Cadburys bottom-line. For the year ended December 2003, its net profit fell 37 per cent to Rs 45.6 crore (Rs 456 million) as compared with a 21 per cent increase in the previous year. However, Cadburys reiterated that all through the 55 years of leadership in India, that it has remained synonymous with chocolates and have remained committed to high quality and consumer satisfaction. CABDBURYS FIGHT-BACK Project Vishwas Steps to ensure quality regain the confidence Following the controversy over infestation in its chocolates, Cadbury India Ltd unveiled Project Vishwas, a plan involving distribution and retail channels to ensure the quality of its products. The companys team of quality control managers, along with around 300 sales staff, checked over 50,000 retail outlets in Maharashtra and replaced all questionable stocks with immediate effect. The Vishwas programme was intended to build awareness among retailers on storage requirements for chocolates, provide assistance in improving storage conditions and strengthen packaging of the companys range of products. Cadbury reduced the number of chocolates in its bulk packets to 22 bars from the present 60 bars. These helped stockists display and sell the products safely and hygienically 190,000 retailers in key states were covered under this awareness programme. The Big B FACTOR The big factor that has pushed up CDM sales is the Amitabh Bachchan campaign. It helped restore consumers faith in the quality of the product. In early January, Cadbury appointed Amitabh Bachchan as its brand ambassador for a period of two years. The company believed that the reputation he has built up over the last three decades complements their own, which was built over a period of 50 years. Yet, the entire credit of recovery could not be attributed to the brand mascot. Incisive action taken by the company also helped. Some of which were: Responded to consumers concern over the issue rapidly. Also, the communication campaign worked effectively in giving out the central message. The packaging was changed to include a sealed plastic wrapper inside the outside foil. Cadburys launched a new purity-sealed packaging for its flagship product, Cadbury Dairy Milk. The packaging is in response to foreign bodies, notably worms, being found in its products. Over the next few weeks Cadbury will work towards introducing either a heatsealed or a flow-pack packaging that offers a high level of resistance to infestation from improper storage. New advertising promotion campaigns were in place which accounted for an Ad spend of nearly Rs 40 crore (Rs 400 million) Cadbury invested nearly Rs 25 crore (Rs 250 million) this year on new machinery for the improved packaging. CADBURYS SINGING SWEETLY AGAIN All is well that ends well. And for Cadburys India, nothing can be sweeter than Regaining Back the Consumer Confidence. Thanks to quick action taken to recover the damage done by the worm controversy like Operaion Vishwas, adopting new packaging massive advertising with Mr. Amitabh Bachchan as their brand ambassador, Cadburys regained its market share. The survey conducted by the company says that consumers have long forgotten the controversy and are back to their merry chocolate-chomping ways. Sales were back to the precontroversy levels. Consumer confidence in the product was back and there was a steady progression in sales .The company posted a high double digit sales growth in that year end. The recovery began in May 2004 when Cadburys value share went up to 71 per cent. Hires AT Kearney to curb costs Cadbury India appointed management consultancy firm AT Kearney to draw up a strategy to control costs in several areas, including sourcing of raw materials and packaging. This was partly an outcome of the worms controversy more than a year ago. Among other things, it changed the wrappers for its Cadbury Dairy Milk brand and introduced better coolers. The consultancy firm will also look at the sourcing of direct and indirect materials like renegotiating with suppliers for longer term contracts and vendor management. Other costs (indirect expenses) like travel costs and hotels were also being studied. In other words, Cadbury is trying to reduce the cost per stock keeping unit (SKUs, or packs). The aim is to improve efficiencies. Earnings sensitivity factors Cocoa bean prices: Domestic as well as international prices of key raw material cocoa have significant impact on margins. Excise duties : Changes in excise levied on malt and chocolate influences end product prices and thereby volume growth as well as margins. Changes in

Physician-Assisted Suicide Essay - I Want to Die -- Euthanasia Physici

Death and dying are a natural part of our lives. Not a day goes by that we do not take the chance of being run over by a car while running, being stabbed in a robbery, or being poisoned by bacteria in our food. In all of these cases, we have very little choice in deciding our fate. But what about those cases when we can do something to affect the dying process? What if we can decide whether we wish to live or die? For most of us, that is still uncharted territory, and just the thought of it chills us to the bone. Euthanasia is one such opportunity where a person can affect the dying process. It is not, as many people believe, a case of a physician killing a patient, but instead, a case where a patient who is facing a prolonged, painful, and, finally, terminal illness can make a conscious and reasoned choice to end his or her suffering early and in a dignified manner. It is the purpose of this paper to prove to you that euthanasia in the form of physician-assisted suicide (PAS) should be legalized. That a person facing a terminal illness should have the opportunity, and the right, to choose to die in a dignified manner when faced with a prolonged and terminal illness. That a physician should not be restrained in committing an act which might be in the best interest of a patient. And that if legalized, it would be possible to protect the patient's interests through regulation, and in effect, make euthanasia a perfectly safe choice for a patient. One of the reasons that the idea of euthanasia antagonizes people is that the mere thought of the word brings to mind pictures of WWII Nazi atrocities. There is a big difference, however, between what Nazi Germany considered euthanasia, and what proponents today con... ...however, we do not address these issues soon and attempt to solve them collectively, there will be a greater chance of something going wrong . Works Cited A Model State Act to Authorize and Regulate Physician-Assisted Suicide. http://www.efn.org/~ergo/mdlact.shtml 2 June 2007. Alcorn, Gay. "First Assisted Suicide Under Euthanasia Law." Sydney Morning Herald. 26 Sep. 1996. 2 June 2007. Helme, Tim. Proposals for a Euthanasia Procedure. http://www.islandnet.com/~deathnet/ergo.htm 28 Apr. 2007. Hoefler, James M. Deathright: Culture, Medicine, Politics, and Their Right to Die. With Brian E. Kamoie. U.S.: Westview, 2004. Misbin, Robert I., et al. "Physician Responsibility for Euthanasia." Euthanasia: The Good of the Patient, the Good of Society. Frederick: University Publishing Group, 2002.

Preventing Marine Engine Pollution :: Marine Engines Environmental Essays

Preventing Marine Engine Pollution Currently 12 million marine engines are operated in the United States. These marine engines are among the highest contributors of hydrocarbons (HC) and oxides of nitrogen (NOx) emissions in many areas of the country. HC and NOx produce ground-level ozone, which irritates the respiratory system causing chest pain and lung inflammation. Ozone can also aggravate existing respiratory conditions such as asthma. Boaters can join many others who are working to make a difference in preventing pollution from marine engines. Improving the Marine Engine The U.S. Environmental Protection Agency (EPA) is working to develop and implement emission standards for commercial and recreational marine engines. The marine industry has been working to develop technology for a new generation of low emission, high performance engines. Recreational boaters will begin seeing this new generation of engines in coming years. Boaters Can Prevent Pollution Even with the new technology, the cooperation of individual boaters is essential in the effort to improve air quality and prevent pollution. Boaters can make a difference that will help protect the environment now and in the future by adopting the following practices: ï‚ · Limit engine operation at full throttle. ï‚ · Eliminate unnecessary idling. ï‚ · Avoid spilling gasoline. ï‚ · Use a gasoline container you can handle easily and hold securely. ï‚ · Pour slowly and smoothly. ï‚ · Use a funnel or a spout with an automatic stop device to prevent overfilling the gas tank. ï‚ · Close the vent on portable gas tanks when the engine is not in use or when the tank is stored. ï‚ · Transport and store gasoline out of direct sunlight in a cool, dry place. ï‚ · Use caution when pumping gasoline into a container at the gas station. ï‚ · Carefully measure the proper amounts of gasoline and oil when refueling. ï‚ · Follow the manufacturer's recommended maintenance schedule. ï‚ · Prepare engines properly for winter storage. ï‚ · Buy new, cleaner marine engines. By combining these strategies, boaters can reduce pollution from marine engines and help improve air quality across the nation and protect public health. What are the human health and welfare effects of these pollutants? The engines that are covered by this proposal contribute to ozone formation and ambient PM and CO levels. These pollutants are subject to our National Ambient Air Quality Standards (NAAQS), and states that exceed NAAQS levels are required to take measures to reduce emissions. In addition, these engines also emit Mobile Source Air Toxics.

Air Conditioner Controller :: essays research papers

1. INTRODUCTION Today, thanks to the advancement in the field of electronics, most of the manually controlled systems are getting replaced with sophisticated electronic circuits with intelligent controlls. These circuits are capable of monitoring, analyzing and controlling the systems. In earlier days these electronic circuits were fabricated around discrete hardware components such as transistors, logic ICs etc that made the system bulky and costly. Also since the component count was more the failure rate was also more. But now due to the introduction of single chip microcontrollers, the hardware part was drastically reduced; so also the cost and size of the hardware has come down to a large extent. As a result almost all of the control circuits are designed over single chip microcontrollers. 2.  Ã‚  Ã‚  Ã‚  Ã‚  SCOPE OF THE PROJECT The primary objective of this project is to make a simple circuitry for Air conditioner controller. This circuitry is based on the state of the art technology of Microcontrollers .The features of the project is has given below 1.  Ã‚  Ã‚  Ã‚  Ã‚  Facility to set the temperature using a potentiometer. 2.  Ã‚  Ã‚  Ã‚  Ã‚  A Display indicates the temperature – both the set value and the actual value. 3.  Ã‚  Ã‚  Ã‚  Ã‚  An indication when the set range is beyond limits. 4.  Ã‚  Ã‚  Ã‚  Ã‚  The system turns ON the Air conditioner when the set temperature. 5.  Ã‚  Ã‚  Ã‚  Ã‚  A mode selector switch is provided to select between SET MODE and RUN MODE. 6.  Ã‚  Ã‚  Ã‚  Ã‚  When the SET mode is selected the display indicates the set value. When RUN mode is selected the display indicates the actual room temperature. The whole circuitry works on 230V AC. From this a series regulator is designed to derive +5V regulated supply for the microcontroller part. The circuitry is based on the popular microcontroller Atmel 89S8252 The project consists of necessary software and hardware for implementing the above function. 3.  Ã‚  Ã‚  Ã‚  Ã‚  BLOCK SCHEMATIC OF THE PROJECT The figure below shows the block schematic of the project. This consists of the following. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Power Supply Unit 2.  Ã‚  Ã‚  Ã‚  Ã‚  Microcontroller Unit 3.  Ã‚  Ã‚  Ã‚  Ã‚  A Potentiometer For Temperature Set. 4.  Ã‚  Ã‚  Ã‚  Ã‚  A Temperature Sensor Circuit 5.  Ã‚  Ã‚  Ã‚  Ã‚  A Display Circuit 6.  Ã‚  Ã‚  Ã‚  Ã‚  A Relay Driver Circuit It also consists of the following indications 1. Temperature Display on seven segment Display (2 digit) 2. A set range out indication. The circuit turns on a relay when the set temperature is less than the room temperature. This relay turns ON the Air Conditioner. 4.  Ã‚  Ã‚  Ã‚  Ã‚  STUDY OF MICROCONTROLLER This project makes use of a microcontroller-based circuitry for decision making such as password checking and device control. The microcontroller used here is microchip make PIC series IC 16F870. a. Microprocessors   Ã‚  Ã‚  Ã‚  Ã‚  A microprocessor, as the term has come to be known, is a general- purpose digital computer central processing unit (CPU).

Is College for Everyone? Essay

Is college for everyone? I am sure this is a question that many future, current, and even graduated college students have asked themselves at one time or another. In her blog posted in 2007 on AssociatedContent. com â€Å"Is College for Everyone†, writer, Pharinet, uses her experience, logic, emotion and reasoning as a college professor to identify the issues and answer the question, â€Å"is college for everyone? † Pharinet says that education is important and that every person has the right to an education, but that it still may not be right for every person to attend college. Pharinet describes to her readers how over the years and reasons why going to college have changed over time. She states, â€Å"often the desire for learning is not what drives students to attend college†(635). Pharinet’s main purpose of this blog is to use her experience in the college field to express her views to the future college students and maybe even their parents that going college may not be the path for everyone, and that sometimes people do not need a college education to be successful in life. Pharinet uses the statistic that approximately 50% of students who begin college never graduate(635). Not every person is ready for the â€Å"freedom† or â€Å"responsibility† that comes with going to college. Courses, homework, projects, and exams are not the only things college students are faced with. Pharinet also explains the finical aspect of attending college and says â€Å"while the cost of college can be offset by grants, scholarships and work-study programs, too many students find themselves in desperate financial situations by the end of their first semester†(635). Pharinet presents a great point when she says, â€Å"If college is for everyone, why do we rely on SAT scores and high school transcripts? †(635). That in itself should make a person question if going to college is really the right place for him or her. If a person has struggled through school up until this or her high school graduation and could not handle the course load assignments and the basic functions of grade school such as reading, writing and math, then maybe college is not the right place for him or her. If a person is not capable of doing this while in grade school and living with his or her parents, who make sure their grades are where they are suppose to be and paying the bills, what makes them think the are ready for them â€Å"freedom† or â€Å"reasonability† college has to offer. In Pharinet’s argument of â€Å"is college for everyone† she express her emotion by saying â€Å"Once upon a time, college was a place you went when you wished to learn†(636). This is followed by â€Å"Now, college is the place you go when you want to get a good job, or appease your parents, or because you are finding yourself†(636). Pharinet is right when she says this. There are so many students who enroll in college today with absolutely no idea of what they want to be or where they want their lives to go for reasons that really have no importance. Just because â€Å"C’s get degrees†(636) does not mean that it is ok to go to college and barely get by and waste everyone’s time involved. There are many successful and happy people in this world today that did not choose the path of a higher education and go to college that would not change a thing about their lives today. To make the decision whether or not to go to college is in the eye of the beholder and only that person whose future will be affected by this decision can truly make his or her own choices in life. Phairnet points out that to keep the world we live in running, we need people who are willing to admit that â€Å"College does not benefit everyone†(636). and to be willing to perform the jobs that do not call for a college education such as factory workers, semi drivers, mail carries etc. At the end of the day, people need to take a look at the big picture and, â€Å"Embrace the reality that college is not for everyone†(636).

Ethical Issues In The Federal Government’s Department Of Defense Essay

If there could be anything in the American government that the world has long been admiring, it would always be its military strength. Besides its technology, high product standards, its money, transportation and educational facilities, the world has been looking up at America because of its excellence in the field war and battle. It would seem for the rest of the world that Uncle Sam’s haven offers a smooth-sailing life that people of different colors race and strive to come over. The big question to dig into is this: â€Å"Is America free of corruption and abuse? The answer to the question is a big no. In this paper, we will try to look into the ethical standards of the Federal Government for the purpose of having a benchmark in our evaluation of the ethical deviations inside the organization. Specifically, we will try to evaluate how the Department of Defense go through the process of procurement and will try to pinpoint where the flaw in such process is, resulting to fraud and abuse. This paper has included actual court cases where the Department of Defense was involved. Through these processes, we will be able to prove that no matter how powerful the policies and laws of the Federal Government, the powerful America cannot control its entire people and prevent them from overriding personal interests and public trust. At the end of this paper, the author hopes to have the readers convinced that Federal laws and policies still have flaws and that should be taken into consideration the soonest possible in order for the American nation and the rest of the world restore its fading trust and confidence over the people behind their security. President George Bush during his term, probably ensuring the public of their trust towards the government, issued a separate order that would serve as guideline for strict compliance of all personnel directly serving the public. Executive Order 12731 of October 17, 1990, entitled â€Å"Principles of Ethical Conduct for Government Officers and Employees† orders each government employee to avoid, prevent and help detect fraud and adhere to ethical standards at all times and situations. The first section of the EO12731 provides catchy ethical principles which prevent each employee to â€Å"hold financial interests that conflict with the conscientious performance of duty† and engage in financial transactions using non-public government information or allow the improper use of such information to further any private interest† (section 101-b and c). Subsections of the order also require each employee to act will full honesty in their duties and most importantly they are not allowed to use public office for private gain. The Federal Government, based on its laws and policies, has been straightforward and clear as to guiding its public servants to the proper, ethical behavior they should display all the time. So why are there still countless cases and accusations that have been polluting the air of the public servants? What is more frustrating to know is the fact that even in the Department of Defense, many employees and management personnel has been proven to be contributing to such corruption. The fact of unethical behavior existing in the Federal government is not just an outside observation but is also being recognized by those working inside the organization. In a press release issued by the Ethics Resource Center, it turned out that 52% of the Federal employees are aware and are witnesses of at least one type of misbehavior among their colleagues in the previous year. What is more is that only 30% of federal workers surveyed believe their organizations have well-implemented ethics and compliance programs and that only one in 10 said there is a strong ethical culture in their federal workplace (ERC 2008). Almost one quarter of public sector employees identifies their work environments as conducive to misconduct — places where there is strong pressure to compromise standards, where situations invite wrongdoing and/or employees’ personal values conflict with the values espoused at work† (Harned, Patricia cited in Smith, Ralph 2008). In reference to the reports mentioned above, this paper made an impression that there might be something inside the Federal government that attracts employees to disregard ethical considerations and to prefer personal interests over public trust. One thing obvious thing is money. The Federal government, even though have limited financial resources, has probably been the most liquid source of kickbacks for the â€Å"bad apples in the barrel. † It is worth noting that the â€Å"U. S. government is the largest consumer of prime contracts† (Lander, Gerald et. al. 2008). Using this mere information, we can clearly conclude that there is enough money for the bad apples on hand. Moreover, it would be very easy for us to extract the fact that the money is more attracting for those inside the procurement departments. As to federal spending, reports say that procurement contracts have been the fastest-growing part of the discretionary budget. In fact, procurement spending rose 86%, twice as fast as other discretionary spending, which rose 43% between 2000 and 2005. Moreover, such spending composed of 40 cents per dollar of discretionary spending (Ibid). The figures are quite more than attractive and conducive for the bad apples to abuse the trust and authorities vested on them by the public. Despite the fact that trust is held as the most important asset of the government, there is one thing that even the most powerful government cannot control: greed. It is a human element that the procurement agencies of the government intentionally or unintentionally tolerate. The uncontrollable fact of human greed is even recognized by the Department of Defense. As the spokesman of the Pentagon, Dan Howard has noted, †The acquisition system is sound but there is no system on the face of this earth that completely obviates the human factor – greed. And that is why we have policing systems† (The New York Times, June 26, 1988). The trust placed by the public over the Department of Defense continue to fade as more and more cases of fraud files in court have resulted to countless convictions. In Philadelphia alone, the investigation conducted at the Defense Personnel Support Center, resulted in the indictment of 28 individuals and companies on various fraud charges. Such procurement transactions involved textile and apparel industry which have government contracts on uniforms, tents, boots for the armed forces. Here then is the chance for us to ask these questions: What is the purpose of having ethical standards in the federal government? Are these statements of ethical behaviors for the sake of complying with the SEC requirements? Are the ethical standards unsound or the problem of abuse of power and ethical deviance matters of implementation flaws? Referring particularly to the Department of Defense, it is unlikely that these educated people came short of understanding the ethical concepts. In fact, the department’s publication, Armed Forces Comptroller, the author recognizes the fact that their personnel understand the concept of ethics. The author even stressed that â€Å"most of them are required to attend some form of mandatory ethics training† (Benoit, Diana 2006). The Department of Defense has in fact sound which they consider as forming the ethical foundation of the Dept of Defense personnel. For the purpose of evaluation, let us try to look into these then core concepts. The author stressed that these core concepts â€Å"reflect the standards and expectations of military personnel and federal employees throughout the organization† (Ibid). The first of the ethical concepts is honesty which they define as â€Å"being truthful and straightforward, regardless of grade or rank. Honesty is regarded by the department as an ethical concept that goes beyond being trustworthy that it encourages its employees to do not only what is legal but also what is right. Relative to this, abuse of power and betrayal of trust still include acts or attempts of hiding the truth. If the Department of Defense personnel clearly understand this concept, there should have been no reason to remain silent on issues that involves witnessing ethical deviance inside the organization. The ethical concept of honesty goes beyond the issues of actual money laundering. It encompasses keeping accurate records and completing tasks to the extent of one’s capacity and ability. This means that coming to the office late, going out early; taking breaks more than the allowable time are forms of cheating and thus are unethical behaviors. Cheating the taxpayers could also mean using office supplies for personal activities or lavish consumption of such resources. What is frustrating is that this concept is being disregarded by high ranking employees of the department at a considerably higher level of deception as mentioned above. Simple cheating in record keeping and of utilizing government resources for personal use can be detected and be prevented at the lower level of organization. However, it would be a different thing to know that cheating is even more practiced at the higher level of management who are expected to be the police in the department. In fact, the report released by the U. S. Department of Justice (DOJ) during the fiscal year ending September 30, 2005, â€Å"the United States recouped more than $1. billion dollars in settlements and judgments pursuing allegations of fraud and in the next fiscal year, the government recovered a record total of more than $3. 1 billion in settlements and judgments from cases involving claims of fraud† (Lander et. al 2008). Closely related to the ethics of honesty is the concept of integrity which the DOD defines as â€Å"doing the right thing the first time and every time. † In an observation by one of the members of the Special Investigations Unit of the Minnesota Bureau of Criminal Apprehension in St. Paul, Special Agent Timothy J. O’Malley recognizes the temptations of fraud in their field. O’Malley said â€Å"police officers face greater temptations than they did just a decade or so ago† (Bladow, J. 1994). As an agent, he can pinpoint the fact that the department handles explosives and illegal drug cases which obviously involve a vast sum of money. Taking O’Malley’s exact words, â€Å"a tremendous amount of illicit cash fuels this market. † Here then lies one uncontrollable factor that we can consider. Money is the central thing that enables the government to run. It is money that is the main reason why people oftentimes compromise integrity and principles with dollars. Money enables the government to provide services to public. Employees have to be paid with salaries, supplies have to be bought, buildings have to be constructed, communication and transportation facilities have to be purchased and improved. In fact, America will never be the most powerful nation in the world without its money spent in technology, education and basic government facilities. Moreover, America cannot in anyway be respected or shall we say be feared by other nations if not for its military strength. It is a rare instance that this nation is being challenged by the terrorists during the 911 event. What this paper would like to point out is that even though money is an uncontrollable element in the federal government and particularly in the procurement agency of the department of Defense, transaction processes involving money are very much controllable. In fact, the DOD has sound policies and procedures expressed in the Defense Federal Acquisition Regulation Supplement (DFARS) and Procedures, Guidance, and Information (PGI). In brief, these regulations and guidelines were codified and implemented for procedure compliance purposes especially on procurement transactions undergone by the department. In its Section 201. 304, FAR requires the â€Å"approval of the USD (AT&L) before including in a department/agency or component supplement, or any other contracting regulation document such as a policy letter or clause book, any policy, procedure, clause, or form that has a significant effect beyond the internal operating procedures of the agency; or has a significant cost or administrative impact on contractors or offerors† (Defense Federal Acquisition Regulation Supplement (DFARS) and Procedures, Guidance, and Information (PGI) 2004). Where then lays the procedure flaw- on the approving committee or on those who presents the facts of the procurement contracts? The answer does not solely lies on these precepts. The factors that corrupt integrity in the Department of Defense can be traced in the early stage of the hiring process. â€Å"The applicant selection process represents a critical, though sometimes overlooked, component of police ethics programs† (Bonczek, S. and D. Menzel 1994). The authors suggest that the agency should thoroughly conduct interviews, psychological tests, and extensive background checks (Ibid, p. 4). This would then ensure an applicant’s compatibility with the department’s ethical philosophy. This process can be beneficial in the early identification of â€Å"red flags† in an applicant’s personality before he gets into the department. Even if not all of the factors contributing to the unethical behavior of an employee can be detected at this stage, there are considerable preventive measures that are being done here that can prevent a rotten tomato mingle with the good ones inside the basket. The riskier the world becomes, the higher the standards should the department implement in order to maintain, if not to enhance the integrity of the defenders of the American security. As one observer have noted, it is important that high standards in the hiring process be maintained at all times because of the fact that â€Å"diminished standards or incomplete background checks have resulted in the hiring of armed robbers, burglars, and drug dealers as police officers† (D. Holmquist 1993, p. 38). We have to remember that temptations are everywhere and that is one uncontrollable factor inside the department of defense. Because DOD has got much money to offer especially in the procurement transactions, it clearly caters to a tempting environment. However it cannot really be an excuse neither it will justify one’s act of corruption. Deviance to ethical standards is a clear betrayal of trust and a blot in the name of the person, if he even cares enough for it. A recent study established that fast-talking, outgoing, assertive, and self-confident risk takers represent the best candidates for undercover work. While this may come as no surprise, the study also concluded that these personality traits â€Å"are often the same ones predisposing an officer to corruption and psychological distress† (Bladow, p. 12). This suggests that a good apple in the barrel has always the chance of being badly influenced by others. Strict hiring standards are therefore required to be implemented during the hiring process at all levels. â€Å"Police managers must view their hiring standards as components of managing for ethics† (Wells, S. A. 1993, p. 67). Strict adherence to employee selection is a must although diversity in the law enforcement departments must also be considered in order to foster diverse citizenry. â€Å"Agencies should not pursue the goal of a diversified workforce at the expense of one of law enforcement’s most valued asset- integrity† (Travis, M. A. 1994, p. 1717).

The novel “Frankenstein” can be seen to have been inspired by events and experiences in Mary Shelley’s own life

Mary Shelley's young age while writing the novel â€Å"Frankenstein† in 1816 seems not to be distinguished with serious life experience which could influence her world famous work. This first impression proves to be wrong when reading her biography. We find a lot of personal, literary and political-philosophical factors forming her mind. The life of the tender woman is marked by grief from the very beginning. It is not impossible that she has carried some feeling of guilt because only a few days after she has been born her mother dies. The arrival of the new daughter instead of bringing happiness to the family throws it into deep despair. It is possible to link this first tragic event in Mary Shelley's life with the thoughts of Frankenstein before his death: â€Å"I, not in deed, but in effect, was the real murderer. â€Å"(p. 90). Later after the discovery of the body of Henry Clerval, analysing Frankenstein's bitter conclusion, we could build our reflection into the same direction. Why not assume a subconscious guilt to have followed Mary Shelley all her life? She could think that her half-sister might not have committed suicide if their mother has been alive. The next tragedy – finding Henrietta (P. B. Shelley's wife) drowned – could also be associated. Psychologically it is not an exception for a wife abandoned by her husband to kill herself. A nearly direct reminder of a possible self-accusation by the writer is the first person form of the Frankenstein narrative: â€Å"I called myself the murderer of William, of Justine, and of Clerval† (P. 171). A similar collection of negative features could lead us towards the sinful heroes of Godwin's book â€Å"Caleb Williams†, 1794, (Kindle. M. The claims of Caleb about himself are very close to those of Shelley's hero: â€Å"My offense has merely been a mistaken thirst for; knowledge† It seems the shadow of the dead parent has haunted Mary even without any actual memory of the funeral of her dead mother. Impressions are apparently included in the idea for the similar picture over the mantle-piece in Frankenstein's library which has â€Å"represented Caroline Beaufort in an agony of despair, kneeling by the coffin if her dead father. † (p. 75). It is understandable that Mary is acutely depressed after losing her first baby just one year before he beginning of the writing of â€Å"Frankenstein†. According to the notes in her Journal (Hindle M. p. xv) it has been very difficult for her to accept this death and she has had dreams that by rubbing the baby before the fire it could come back to life again. Obviously such a vision is prominent in the whole novel, subtitled â€Å"The Modern Prometheus†, being impressed not as much by Aeschylus's version of the legend as by Ovid's one. The English author includes in it many of the progressive ideas of her epoch, especially those coming from science. There is firm evidence of Mary Shelley's substantial education and profound interest in the latest biological research. She is attracted by the contemporary work of the physician Dr. Erasmus Darwin and the chemist Sir Humphry Davy, just as Frankenstein is impressed by an early experience with electricity. The young woman has not been a stranger to active political life either, due to the direct involvement of her father in it. We could link all the conservative attacks against him with the reaction towards the monster. Under the sway of the French Revolution, William Godwin shows explicitly his atheism, i. e. his differentiating from everyone. Inheriting and sharing her father's unusual ideas, the daughter displays her insight in the novel about creating life in contrast with the wide spread tradition. The-influence of her history studies is transformed into Frankenstein's over sophisticated conclusions about some important world happenings. Pondering on the interference of his laboratory work with his family relationship he generalises: â€Å"†¦ f no man allowed any pursuit whatsoever to interfere with the tranquility of his domestic affections, Greece had been not enslaved; Caesar would have spared his country†¦ † (P. 54). Being well educated, Mary Shelley is probably aware enough of the real reasons for the events her hero lists. The purpose of such unjustified estimation is more likely to be the author's aim to show Frankenstein's excessive self-confidence in his own intellectual potential power and the exaggerating of the individual significance. His forename is not chosen accidentally. It is like a prediction of victory. Unfortunately we discover a hidden irony there. The insanity of his desires protrudes from the background of the looming mighty Alps in the numerous magnificent descriptions of the imposing mountain chain. It is not enough to underline the unison or contradictions between the characters' actions and the grand natural pictures. The presence of the awesome Alps in the book is not only an influence from the splendid location where the novel was conceived but also we receive the impression that the mountain has even an independent role in the narrative. The silent â€Å"actor† helps us to see clearer the contrast with the monomaniacal performance of the main hero. We understand that the might belongs only to Nature and that nobody should dare to compete with it. As such fighting takes a lot of time and effort, during the long six years Frankenstein devotes all his attention to the planned hard experiment. The researcher's engrossment in the scientific enterprise could be an allusion to Mr. Godwin's busy style of life. The lack of emotional contact with his daughter is presented both in the letters of Frankenstein's father and especially in the character of the monster. His determination to kill those dearest to Frankenstein is driven by the need to demonstrate the misery of being without friends and family. Despite the ferociously conducted duel between the main players, the author endeavours to invoke our sympathy for the appalling looking hero. Her searching, restless spirit dictates the tendency towards the unconventional and astonishing. Mary Shelley dares to be in contradiction even with the genre she uses to write the book. It is commented on immediately in 1818 by Sir Walter Scott in his article introducing the new title in Scotland: â€Å"†¦ he tale, though wild in incident, is written in plain and forcible English, without exhibiting that mixture of hyperbolical German with which tales of wonder are usually told, as if it were necessary that the language should be as extravagant as the fiction. † (Scott, W. , 1818). Mary Shelley changes the face of the Gothic genre being inspired by Cervantes' â€Å"Don Quixote† which she reads while writing â€Å"Frankenstein†. She follows the example of the great Spanish prosaic who comes to the idea of contradicting the existing knight's literature exactly as Shelley achieves a unique Gothic novel. Cervantes' influence is not only on the level of motivation but also hi presenting of the main heroes. While both desire to help other people they bring them nothing but misery. The scene with the dying Frankenstein on Walton's ship reminds us intensely of the mad speeches of Don Quixote. Both heroes try to contaminate with their ridiculous ideas the people surrounding them – Sancho Panza and other servants or the mariners who prefer to continue their journey back home. The distinguishing features of Mary Shelley's presentation on the literary scene are widely discussed. Her contribution to the development of English is also noticed by other critics. Just like her parents she is not afraid to think and act differently. The â€Å"excellence of language and peculiar interest† impresses the critic for The Belle Assemblee who says: â€Å"This work†¦ has as well as originality and an easy energetic style†¦ â€Å". Even today's readers, whose opinions are often based on mass-media productions, are pleasantly surprised by the delightful manner of writing. Despite the expectation of finding a story of horror and nightmares, the plot is saturated with lyrical diversions. These appear due to the direct sensitive influences of both family and close circle of friends. Among the contemporaries Mary Shelley reads with serious excitement romantic poets. Her imagination is preoccupied by the Coleridge's â€Å"The Rime of the Ancient Mariner† whose ideas she puts in the minds of both heroes – Dr Frankenstein and Captain Walton. Both are obsessed by the rhythm of the poem and quote from it to describe their own condition or determination. This brings additional charm to the gripping story. Reading nearly any stanza from the â€Å"Ancient Mariner† we can envisage the fascinating power of the epic over the young writer. Its elevating sound is extremely topical just after the time of the French Revolution: * Alone, alone, all, all alone, Alone on a wide wide sea! And never a saint took pity on My soul in agony. The spread out alliteration expands the boundaries of the immeasurable ocean as ajnetaphor of freedom and independence. Similar feelings have thrilled Mary Shelley while reading â€Å"Emil† by Jean Jacques Rousseau. It encourages the ideas of Liberty, Equality, Fraternity -the stimulation for the armed insurrection and the insistence on human rights through the character of the monster. Rousseau's ideas elaborated by Godwin in his â€Å"Political Justice† are the best explanation for the transforming of the creature into a villain due to treatment by society. A lot of other writers and their books have contributed to forming the views which Mary Shelley conveyed in her riveting novel. Whatsoever is the impact on â€Å"Frankenstein† one is undoubted – the envied talent of Mary Shelley to combine all her knowledge, intuitive capacities and innate genius for developing a real masterpiece.

Ernie Davis Essay

A three-time All-American halfback and 1961 Heisman Trophy winner, Ernie Davis would go on to win MVP title in both the Cotton Bowl and the Liberty Bowl, and was inducted into the College Football Hall Of Fame in 1979. He was the first African American man to win the Heisman Trophy, and to be picked 1st overall in the NFL draft. His career was cut short when he was diagnosed with cancer in 1962. Athlete. American Football player. Ernie Davis was born on December 14, 1939 in New Salem, Pennsylvania, USA. He is the first African American man to win the Heisman Trophy and the first black athlete to be chosen 1st overall in the NFL Draft. A three-time All-American halfback and 1961 Heisman Trophy winner, Davis set yardage and scoring records at Syracuse University. He would go on to win MVP title in both the 1960 Cotton Bowl and the 1961 Liberty Bowl, and would be inducted into the College Football Hall Of Fame in 1979. His honors and accomplishments on the gridiron were matched only by his adversity off the field; As a black athlete playing many games in the south, he was the victim of racism on several occasions. The most publicized incident occurred when he was selected as the Cotton Bowl MVP in 1960. Davis was told by organizers that he would be allowed to accept his award at the post game banquet, and would immediately have to leave the segregated facility. Ernie refused to receive the award, and his entire team agreed to boycott the banquet. A man of firsts, Ernie Davis was the first African American man to win the Heisman Trophy, the first to join the prestigious Sigma Alpha Mu fraternity (a nationally recognized Jewish fraternity) and, in 1962, became the first African American player to be picked 1st overall in the NFL draft. Tragic Death Although the details are somewhat disputed, Davis’ contract was considered to be the most lucrative ever offered to an NFL rookie. His teammates and supporters looked forward to seeing Ernie sharing the backfield with the great Jim Brown, breaking countless records and leading the Cleveland Browns to a decade of victorious seasons. Those seasons would never come, however, as Ernie was diagnosed with acute monocytic leukemia during preparations for the 1962 College All Star Game. Although treatment had begun immediately, the disease would prove incurable and Ernie died on May 18, 1963 – Having never played a professional football game. Both the House and the Senate eulogized him, and his wake was in The Neighborhood House in Elmira, New York, where more than 10,000 mourners paid their respects. Accolades from JFK His character and his athletic accomplishments caught the eye of John F. Kennedy, who had followed Ernie’s college career and made several attempts to meet the star. In 1963, when he heard Ernie would be honored by his high school with a school holiday, the president sent a telegram reading: â€Å"Seldom has an athlete been more deserving of such a tribute. Your high standards of performance on the field and off the field, reflect the finest qualities of competition, sportsmanship and citizenship. The nation has bestowed upon you its highest awards for your athletic achievements. It’s a privilege for me to address you tonight as an outstanding American, and as a worthy example of our youth. I salute you.† Ernie Davis was the subject of the 2008 Universal Pictures film â€Å"The Express,† based on the non-fiction book Ernie Davis: The Elmira Express, by Robert C. Gallagher.